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Creating and maintaining an effective presence on the Web has become increasingly complex and challenging as the power of the Internet as a marketing tool becomes more and more necessary to entrepreneurs and emerging businesses.
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b. Who is your target audience?
c. What do you want your visitors to discover andor do when they log on to your site?
As the Cheshire cat explained to Alice - if you don't know where you're going, I can't tell you how to get there. So before you do anything else, make an Internet marketing plan for your site.
2. You have no Internet branding or inappropriate branding.
Once you know what your objectives are and have identified your target audience, your site needs to reflect that knowledge. A music site selling hip-hop to teens needs to look and feel a lot different from a health care site for seniors or a motorcycle site for guys that ride Harley Fat Boys.
A good brand should repel as strongly as it attracts. Once you get the positioning and Internet branding right Cleveland Browns Jerseys For Sale , your site will sort out your potential clients from the online crowd.
3. You buy the wrong technology for your goals and objectives.
There are two big, broad categories of Web sites - one that you own and one that you rent. The "rental" model is a site offered by what is called an Application Service Provider or ASP. You usually will pay a set up fee and a monthly fee ranging from $59 way up to hundreds of dollars depending on the sophistication of the Web site application.
At the low end, you may see an ad for a "FREE WEB SITE." The company offers to build your site and then you "just pay" $59 per month- forever! With this
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