Would you really dare to give each client a gift of $500 this Christmas? What about something worth $2000? Or maybe $5000?
You think I聮m joking right? I mean Cheap Landon Collins Jersey , here you are struggling with your 50 cent marketing budget and I聮m giving you the key to your bankruptcy. At Christmas time, too!
Step up to the roller coaster and you聮ll find out how Marie beat the system with some simple, yet smart marketing tactics and how you can too. Yeah, just like that?br > Marie Ain聮t No Santa Claus!
Nope! She聮s just like you and me.
She can do the Ho! Ho! Ho bit Cheap Sterling Shepard Jersey , until she聮s faced with the prospect of expensive client gifts. Oh sure she wants to revel in the spirit of giving, but her bank balance is screaming for some mouth to mouth resuscitation. And that聮s something she can聮t ignore.
What聮s Worse Is Marie聮s Clients Probably Won聮t Even Like The Gifts!
Look at yourself. Did you really like that burgundy sweater you got last year? Or that gift basket full of calorie-ridden chocolates that made you wish you hadn聮t seen them at all.
Let聮s face it. Murphy聮s Law, kicks in bigger and bolder at this time of the year than any other. On average (and often because you聮re buying gifts in bulk) you聮re giving your client a gift that聮s so far off the mark that you might as well throw it in your own trash can and save him the trouble.
How Can Marie Play Scrooge And Santa Simultaneously?
There聮s one simple concept every business ignores. It聮s called Spare Capacity. Hotels are never totally booked, flights are never quite packed to the gills Cheap Dalvin Tomlinson Jersey , and by golly, most businesses like yours and mine (no matter how busy) always have some free space and time.
Marie could use this factor to her advantage. If she approached my business, these are the steps she would logically follow.
Step 1: It聮s all in the way Marie puts it. If she simply asked me to speak to her clients, I might decline, but if she made it extremely tantalizing Cheap B.J. Hill Jersey , I聮d be only too willing.
聯How would you like to meet with 20 new clients, that would be very keen to do business with you??br > That kind of question would get my curiosity wound up pretty quickly. She can then explain how she would be introducing me to 20 of her top clients. All I had to do was offer each of them an hour of my time. If I did a good job, I would get a whole bunch of new clients that would be quite eager to meet me.
Let聮s say I charge $500 for a consultation. Marie could qualify her clients well, and give them each a voucher to meet up with me. In this consultation Cheap Will Hernandez Jersey , they would have the opportunity to throw me any of their marketing issues and I would have the chance to wow them with my fancy footwork.
Step 2: Once we聮re in agreement, she would create a voucher that she can give to her clients. This voucher offers them the specified time at my convenience (I only need to meet them in my free time). This voucher would offer them the benefit of some radical, unusual marketing either via the net, phone or in person. To make the deal sweeter Cheap Odell Beckham Jr Jersey , Marie could offer me 20 hours of her time to meet my clients.
Step 3: We give these vouchers to our respective clients for Christmas. We tell them that we聮ve bought them a gift that will help them tremendously in their business and that the gift is worth $500 or $2000, as the case may be.
Any one of those solutions would be worth anything from $200 to $20,000, depending on what the client did with the idea.
How does that compare with your $20 gift right now?
Where Do You Start Looking?
There are no rules. Just because you sell product Cheap Eli Manning Jersey , it doesn聮t mean you have to do this Christmas swap with products.
If you sell products like beds, start looking at chiropractors, massage therapists, interior designers. If you look around you Cheap Saquon Barkley Jersey , you will find dozens of businesses that the problem of the suitability of the gift. Wo business be more excited by a highly prized service than another daily planner?
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