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Technology by its very nature is something that's always moving forward and developing Ryne Sandberg Jersey , and with each new innovation and each new breakthrough computers are getting smaller and powerful and we are starting to use them in new ways. Likewise though this is also true of software, and because Google is a piece of software, that means it's true of SEO too. Google is always moving forward like any piece of technology and to keep up it's important that webmasters change their methods to match.

In fact, if someone were to have stopped doing SEO even a few years ago and then gotten back into it today Ernie Banks Jersey , they would probably find that the landscape and the rules had changed very much. Here we will look at how this has happened and how SEO is a very different beast today than it was back then.

Penguin and Panda

These are the two big algorithm changes that got everyone talking when they first happened. Their intention was to reduce the amount of spam that Google brought up and to punish those webmasters using black hat techniques, and they accomplished this by punishing sites with lots of irrelevant links pointing to their sites, as well as punishing poor content, content pharms Ron Santo Jersey , blog networks and duplicate content.

This hit sites like eZine article and the 'content farms' hard. These sites where once you could upload a whole load of articles and embed links back to your own page and see your ranking climb are no longer nearly so effective and many of them have completely disappeared. Likewise link trading has also died down a little – as having a link on an irrelevant site with a low reputation could actually damage your position in the SERPs rather than improve it.

What's emerged in the place of these two old methods of link building is the use of guest posts – which are articles you write for free and then offer to bloggers and webmasters to publish in exchange for a link. These are higher quality, relevant sites and they are much more effective at building your position. Of course though there is still merit to getting SEO companies to submit your articles too – so long as they are smart with how they do it.

Social Search

Social search meanwhile is a buzzword that Google's been throwing around for a while that's only just starting to have a real impact for SEO companies. This basically means the integration of Google Plus into search so that getting a Plus One from enough people can get your site seen by many others in their social networks – eventually this is likely to inform Google on many of its rankings. Meanwhile the use of authorship schemas is an important way to get more attention for your site and to link your Google Plus profile to your articles through Google. These are new concepts, but concepts that it is very worth learning if you hope to be up to date and relevant with your SEO.

Imagine you are the most amazing figure skater who ever lived. When rehearsing in a peaceful, empty rink Andre Dawson Jersey , you demonstrate the ultimate in athleticism and artistry. You defy the laws of gravity as you leap in the air, landing with flawless precision. You spin with effortless grace and power; you execute jumps other skaters only dream about. On that ice, you are in your element, doing what you love to do and doing it perfectly.

In rehearsal David Ross Jersey , that is.

The next day, you enter the same rink for the big competition. When you look into the stands, you see thousands of eyeballs on you. As you begin your program, you skate self-consciously Cheap Cubs Jerseys , hesitantly. You stumble on moves you usually don't even have to think about. You forget what comes next. You wobble and bobble and barely get through the program on your feet.

Now, consider this: Your frustrated coach barrels up to you and bellows, "That's it! From now on, we're spending two extra hours a day in rehearsal until you get this right in competition!" Question: Will that tactic solve the problem? Of course not Joe Maddon Cubs Jersey , because the problem is not in the realm of the skating. (Remember, you skated the program perfectly 24 hours ago.) The problem is in the realm of the EYEBALLS. You can skate until your feet fall off, but until you make peace with those eyeballs, you will continue to stumble in the spotlight.

So It Is With Public Speaking

Most people say Anthony Rizzo Cubs Jersey , "One-on-one I'm fine. It's only when I'm in front of a group that I get nervous." If you can speak confidently and clearly one-on-one, it means you already know the content and can convey it well (like skating perfectly in rehearsal). The problem comes when a speech coach says, "OK, we're going to have you rehearse the speech five more times in the conference room to make sure you get it right when you present in front of the Board." Emphasizing the content and delivery has limited value because it attacks the problem from the realm of the SPEAKING. But where most people suffer most is in the realm of the EYEBALLS.

Sure Cole Hamels Cubs Jersey , you're more likely to withstand the eyeballs if you feel confident in your material, but the discomfort will still be there. Techniques and gimmicks (like "picture the audience naked" or "start with a joke" or "look at the back wall if you're too nervous to make eye contact") won't help either. These tricks just put up a barrier; they don't solve the problem.

So what is the answer? Realize that the problem is not that you don't know how to speak; it's that you're not used to being THE CENTER OF ATTENTION. You see those eyeballs and suddenly you're thrust outside of your comfortable anonymity into the shocking realization that someone is actually paying attention. You shy away from the attention, the intense energy. But ironically, the energy in those eyeballs can energize and comfort you-once you let it in.

Yes Addison Russell Cubs Jersey , eyeballs almost always have positive energy behind them because listeners want you to succeed. Even if you face grouches in the . Wholesale Soccer Jerseys Wholesale MLB Jerseys From China Wholesale Authentic NHL Jerseys Wholesale Authentic NFL Jerseys Cheap Jerseys Cheap Jerseys From China Cheap College Football Jerseys Cheap Jerseys China Wholesale NCAA Jerseys Wholesale Nike NBA Jerseys