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I finally made time to see "Little Miss Sunshine" last night and after all the hype I expected to see a movie that played up the color yellow. What I didn't expect to see is how color is masterfully used throughout this film.

The main color palette of yellowbeige Cheap Craig Smith Jersey , aquablue, and red is set early in the movie and this scheme repeated throughout. Whether in the large colored vases that the sun shines through in the kitchen, the wardrobe of the three main characters Cheap Mattias Ekholm Jersey , the dinnerware or strategically placed props these colors were repeated in many scenes.

Yellow was predominate and some of the more notable uses of this color included:

* Sunny yellow which is a color associated with optimism offers an interesting contrast to the sometimes dark subject matter.
* The yellow beige monotone palette of their Albuquerque home gives their clutter a uniformity that allows it to be there but not to beg for our attention.
* The VW bus surrounds the family with lemon yellow and hints that something positive may be at the end of the journey even for this dysfunctional clan.
* While on the trip bright sunlight exposes each person's flaws but at the same time the warm light ask that we not be too critical of their imperfections.

I also appreciated the use of red which is a color that encourages action and confidence and can also evokes feelings of protection from fears and anxiety. How appropriate that young Olive wore this color throughout as a sign of her determination to overcome her own self doubt and win the "Little Miss Sunshine" contest. I especially liked her red cowgirl boots, red Converse hightops and red necktie.

You may not have noticed but color was used to define all of the characters: Olive mainly in red, her mother and father in aquablue and the three family member in blackwhitegray. Okay Cheap Colton Sissons Jersey , so maybe you're not as focused on the colors as I am when you watch a move but perhaps if you catch it again on DVD it could be something fun to think about.

One last thing about how color was used with this movie. The poster and marketing materials grabbed our attention with yellow and the color was used to keep our attention on the movie even when it wasn't being directly touted. You may have noticed "Little Miss Sunshine" yellow serving as a backdrop for 'Movie City News' and elsewhere. Being able to recognize a movie or brand simply by seeing this one element speaks to the powerful connections color triggers in our mind.


In the news: The Jeep? brand has expanded its lineup for its 2007 model year.

According to John Plecha, Director for Jeep Marketing and Global Communications, "Jeep is the Swiss Army knife of the SUV market. No other automotive manufacturer in the world has the range of sport-utility vehicles that Jeep has. This impressive portfolio of SUVs provides Jeep dealers with an unprecedented opportunity to grow the brand by offering a variety of products that will excite our current customers and attract new ones."

The expansion of the Jeep brand happens in two years which in turn signals the production of additional range of Jeep parts like for instance Jeep air deflector to accommodate future demands for replacement parts.

2004 was a great year for Jeep since it was able to form its top three brands which include the Jeep Grand Cherokee Cheap Mike Fisher Jersey , Jeep Liberty and the icon of the brand the Jeep Wrangler (2-door).

Then in the year 2005 the Jeep Commander -- the first Jeep vehicle with seven-passenger seating capacity was launched as a 2006 model. 2006 was the year when the redesigned Wrangler 2 door was introduced as a 2007 model with three other Jeep vehicles-the Jeep Patriot and Jeep Compass which provide 4x4 Jeep capabilities along with excellent fuel economy, safety and interi