News » .vegasgoldenknightsofficialstor

What Pin the Tail on the Donkey Can Teach You about Creating a Great Tagline | Incite Creative Inc Business Articles | October 15 http://www.vegasgoldenknightsofficialstore.com/adidas-deryk-engelland-jersey , 2012
Creating a great tagline can be like playing Pin the Tail on the Donkey. Discover how you can hit the mark and complete the picture of your brand image.




Remember playing Pin the Tail on the Donkey when you were a kid? You were shown a picture hanging on a wall of a donkey missing its tail. A parent blindfolded you and spun you around until you were dizzy. Then you were pushed off with a paper tail trying to stick it to the donkey's rear end. As you fumbled your way forward, the giggles of your friends would give you a clue if you were aiming in the right direction, hoping you would pin the tail in just the right spot. So what can this child's birthday game teach you about creating a great tagline?

1. The Tail Completes the Picture

Developing a brand image and forgetting to create the tagline is like the donkey without a tail. Most people will see the picture and feel like something is missing. They won't get the complete essence about who you are or what your company stands for. Your tagline completes the picture. Without it http://www.vegasgoldenknightsofficialstore.com/adidas-david-perron-jersey , you are missing an opportunity to sum up your value and complete your brand promise.

2. It's All About Hitting the Mark

Most of the time these games wind up with tails that are tacked on in weird places. Some are stuck to the donkey's nose, some to the rib cage, and others that simply float out in space. Taglines that miss the mark create the same odd picture about your brand. Why do some miss the mark?

Some taglines fall short because they focus on catchy and forget about connecting. If your tagline doesn't resonate with your target audience http://www.vegasgoldenknightsofficialstore.com/adidas-colin-miller-jersey , they won't trust it. You need to understand your audience, their beliefs, their pain points http://www.vegasgoldenknightsofficialstore.com/adidas-cody-eakin-jersey , and help guide their perceptions about how your organization will service their needs in a way that is unique to the competition.

Let's take a look at some well-known taglines ...

Las Vegas: "What happens here, stays here."

Geico: "15 minutes will save you 15 percent or more"

Esurance: "Technology when you want it, people when you don't"

Nike: "Just do it."

Why do these taglines work? They create a distinctive frame of reference for their intended audiences. How many industry buzz words do you see in the samples above? None. They don't try to be cute. They simply sum up who they are and the value they provide in ease-to-understand language.

3. Create a Balance

Imagine playing Pin the Tail on the Donkey if everyone was given different size tails. Even if they were stuck in the right place http://www.vegasgoldenknightsofficialstore.com/adidas-clayton-stoner-jersey , they would either make the body look unable to support an oversized tail or it would appear insignificant. Similarly, your tagline needs to compliment the other elements of your brand identity ? your organization or productservice name and logo. Your tagline must work in concert with the other two elements, adding additional value without being redundant. It must be concise http://www.vegasgoldenknightsofficialstore.com/adidas-brendan-leipsic-jersey , relevant, authentic, and current. When combined with an effective name and logo http://www.vegasgoldenknightsofficialstore.com/adidas-brayden-mcnabb-jersey , you are creating opportunities for prospects to connect with your brand. It's then up to you to deliver on your promise.

For more information about creating a great tagline that completes your brand image, call us at (410) 366-9479.

Dental prosthetics or prosthodontics have become highly common for the improvement of appearance and function of teeth which are damaged or have been lost due to unfortunate circumstances such as accidents. Market Research Future has recently published a comprehensive report which extensively analyses the global dental prosthetics market. The market is set to grow at a CAGR of 5.5% from 2016 to 2023 and reach an approximate value of USD 5.6 million by the end of the assessment period.


Dental care has grown considerably in the recent years, and consumers have become increasingly aesthetic focused which has driven the demand for dental prosthetics. Social media and the increasing influence of celebrities on picture sharing platforms such as Instagram have prompted an inclination toward achieving an aesthetic appearance which is influenced by beauty ideals presented on such social media websites. Moreover http://www.vegasgoldenknightsofficialstore.com/adidas-brandon-pirri-jersey , emerging economies are witnessing a rise in per capita income which has resulted in higher disposable incomes, thus increasing the demand for prosthetic procedures. Incidentally, dental prosthetic procedures are more affordable in certain countries http://www.vegasgoldenknightsofficialstore.com/adidas-brad-hunt-jersey , thus encouraging increased dental tourism.